DIPPIN' DOTS / ADVERTISING PHOTOGRAPHY

It’s easy to be inspired when working with a brand you’ve been a fan of for many years. Such was the case when we shot this commercial photography project for Dippin’ Dots and their sister company Doc Popcorn. Dippin’ Dots revolutionized the ice cream world by crafting colorful and fun products based on a flash freezing process. Their ice cream dots make kids and kids-alike smile every day, around the world. And now, they bring the same joy to the world with Doc Popcorn.

We first embarked on location scouting, touring warehouse-sized freezers and the lab where they produce their ice cream. Even though it was an industrial setting, we immediately recognized the potential of commercial photography within the facility. The Dippin’ Dots marketing team wanted a modern look for their commercial portraits for use in both web and print applications. Since many of their products are colorful, vibrant, and multi-toned, we used bright color to reinforce their brand. And to tie in their innovative freezing process, we used liquid nitrogen to create the fog on the floor.

For Doc Popcorn, we also chose a colorful approach to reflect the brand. Their team had a ton of fun, mirroring the delightful nature of their product. We also shot traditional headshots against a clean white background. Such photographs are invaluable in a corporate environment as executives are often called on to submit headshots for press releases, speaking engagements, website development, and more. The images have already appeared in places such as Franchise Times, business.com, and Chief Executive.

Thanks for reading, View more corporate & business from our studio here.