Shop Buru is an online fashion retailer—a business where image and imagery is everything. Morgan Hutchinson created the clothing brand for the modern mother. And when it comes to marketing online and via social media, thoughtful, quality photography is crucial. The amount of time needed to grab a customer’s attention is brief. The impact must be immediate.
Shop Buru established an aesthetic that is bright and fun. Our goal was to shoot and deliver photographs that were equally bright and airy, highlighting the overall style as well as some of the product lines carried by the e-store boutique. The assignment, in the end, was to capture the aura, essence, and spirit of the company, balancing documentary storytelling, advertising, and portrait content….
We couldn’t have been more excited about the opportunity to work with the internationally recognized “Empty Bowls” Project. The event is aimed at fighting hunger and is personalized by art organizations on a community level. The regional chapter is graciously hosted by Paducah, Ky based poet & ceramicist Michael Terra, owner of Lowertown’s Terra Cottage Ceramics.
Photography is more than just the snap of a shutter. While execution is important, concept and planning are even more crucial. For this shoot, which became a part of our senior portrait advertising portfolio, we wanted to create a portfolio of photographs that were bright, airy, summery, and fun—images that fully reflect the feel of that first summer after graduating high school!
It was the perfect opportunity to showcase local fashion designer Roby Joe who styled the wardrobe, and we worked with makeup artist, Erin Hendley with FACE Makeup Artistry. Part of our pre-planning was to strike an aesthetic balance to meet each of the artists’ goals. Then, we had to carefully calculate what we needed to shoot and how it would ultimately come together in the final portrait of Ellie Brower.
I love it when we have the opportunity to work on photography projects with planning and a budget to create the shoot! Where we can develop a concept, building an idea from scratch. We teamed up with local Western Kentucky fashion designer Roby Joe for the styling and wardrobe, alongside Erin Hendley with FACE Makeup Artistry for Makeup. Our goal was to make a portfolio of advertising images for senior portrait photography, showcasing Roby Joe's clothing line. One of my favorite parts of this project was balancing the aesthetics to meet each artists goals! Scroll down for 'How it Was Made.'