CRAVING THE CURLS / FOOD ADVERTISEMENT

The Concept /

It’s always exciting when we have the opportunity to shoot our photography with a fully developed concept. We had wanted to do this frozen food photography shoot, for rolled ice cream maker “Craving the curls” since they had first moved into our downtown neighborhood. We knew that such a unique product needed equally unique photography to show the product. Secondarily we wanted to have the final photographs help to explain the product in a visual way, curled ice cream, after all, is not the traditional way the dish is served. Learn more about their frozen treats by visiting www.cravingthecurls.com.

How Was it Made?

Planning is always paramount for us, but in this case, it was crucial on multiple levels. After all, ice cream doesn’t last long! We worked up our still-life area—the stage on which our ice cream would perform. Once we were happy with it, we added the ice cream, shooting it as its own individual layer. We presented the curls in nearly the same fashion as they look in a bowl in the Craving the Curls shop. The swirling, juxtaposed lines are not only interesting visually for a product, they make for great photos.

We then added the cake and whipped cream and photographed the sprinkles. We also had to find the perfect cherry, which we shot on white plexiglass in order to achieve the optimal reflection. In the end, we had the option of choosing from multiple images of each element, giving us a great deal of flexibility as we went into post-production.

In Photoshop, we layered the individual components with flying sprinkles. The original background was gray so that we could fine tune the final color in post-production to the perfect hue. With four base photos, we used five-plus cutout masks and 70-plus adjustment layers. All of the shooting and post-production were done in-house, at our studio in western Kentucky.

The results were absolutely delicious!

Thanks for reading, and make sure to check out the pics below to see some of the original photos: View more product photography from our studio here.

Component 1 / The ice cream is the star! We shot it alone to give more flexibility in post-processing.

Component 2 / The cake and cream, our supporting actors, are added

Component 3 / We don’t cry over spilled sprinkles. We had to drop a few for the final, magical shot!